Led design across projects on the Performance, Marketing and Money tribes. On the following projects: Help Centre, services management, 2FA payments, tipping and in-app client chat.

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Created a new group booking experience, leading to over 100k groups being booked, across 15k venues, in the first 3 months. Improved and contributed to the advanced Design System, adding new patterns, components and iconography.

Leading design on several significant new product enhancements, including nav redesign, home feed, and feedback features. Improving IA and existing functionality, such as wins, framework builder, and AI skill generator, improving their usage by over 200% week-on-week.

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Working in cross-functional teams (2–3 engineer + 1 designer + 1 product manager pods), speaking to users – reviewing customer support requests, customer success and sales calls – to better understand user needs and pain points.

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Key member of the Product Leads group who discuss and align on product strategy, direction and ways of working.

Joining as hire #3, playing a pivotal role in scaling the product from launch to serving 200+ customers and 250,000+ users. Leading design across the entire product — refining chat and video calling features, and designing intricate dashboards for admins and finance teams.

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Regularly engaging with customers, conducting interviews, handling customer support queries, and joining customer success calls. Using those insights and data to inform product strategy and design. Playing an active role in assessing, interviewing and hiring a Marketing Designer.

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Also, contributed as a front-end developer, creating layouts and reusable components for both web and native apps in React — as well as building the marketing site.

Joining as hire number two and the only Product Designer. Feeling passionately about the mission to fix the process of getting up to speed and fully productive as quick as possible when joining a new company.

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Working and contributing to product design and strategy — creating user flows, service maps, feature proposals, and user research summaries. Also, by running design reviews and creating design/product documentation for the team to collaborate on. As well as being part of weekly product planning and weekly company syncs.

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I redesigned and updated the logo and branding — across our product, webstie and social channels. After completing a React, Javascript and GraphQL course, I contributed as a front-end developer on a number of projects.

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Always seeking and listening to feedback from current and potential customers, like Monzo and Carwow, as well as learning from current behaviours and data using Fullstory, Userbrain and Google Analytics.

Part of a 15+ person design team, leading design on the homepage and marketing pages, across web and native apps — and leading an accessibility audit.

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Improving and implementing design processes — introducing cross-functional design critiques and team-wide design reviews to align on patterns and components. Running extensive qualitative and quantitative research, gathering usage data, sharing insights, and collaborating with senior stakeholders. Regularly presented at product all-hands, and delivered an Inclusive Design presentation at ASOS Academy. Building and strengthening internal relationships, improving collaboration and alignment.

Delivering innovative user-centered design solutions, ensuring quality and usability for the broad ITV audience — from young Love Island lovers, to older Corrie loyalists. Contributing to strategy and vision across the full range of platforms, with a focus on web.

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Playing a key role in defining the ITV Hub+ on-site and in-app sign-up and upsell experience. As well as leading on, maintaing and iterating on the web (itv.com) experience, and creating fixed series pages for shows, creating a strong SEO presence for our shows.

Part of the Studio team, producing design work for national and international clients, especially in the pharmaceutical industry — personally working on projects for AstraZeneca, Janssen and TfGM.

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Providing solutions on a variety of projects across print mediums and digital platforms. Including print advertisements that featured in Manchester City Centre, posters, booklets, branding and identity design, storyboards and assets for short animations.

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As well as producing rapid prototypes for clients who want to reach and support users and sales through smartphones and tablets. Creating anything from simple flows created with Marvel, to more functional prototypes created using Axure and Pixate.